In today’s business environment Information Security risks have reached a different level. Technology advancements and its adoptions by organizations have increased and with it have the security risks. With confidential and sensitive information residing in the servers any information breach can result in negative repercussions.
With the competition between businesses becoming fiercer the need to produce high quality sales leads has become very important to keep up the company growth and profitability.
The marketing function, according to majority of business executives has been witnessing many changes over the last 10 to 15 years. The conventional communication systems are no longer effective in creating the platform that is conducive to make profitable sales.
In today’s competitive B2B environment, investing in a lead nurturing program makes sense. What happens when sales lose interest in a lead or when marketing does not follow up with the lead, under the impression that the lead was handed over to sales.
Successful marketing greatly depends on well-timed, relevant and proven content being delivered to prospects. With increasing competition and growing need for speed and technology in just about all businesses today, it has become imperative for enterprises to look for better ways to take care of their marketing strategies.
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