Do you have universal definitions across your organization for what makes a suspect, a prospect, a lead and an opportunity? Everyone in marketing and sales should know the exact tipping point at which a suspect transforms into a prospect, a prospect progresses into a lead and a lead turns into an opportunity.
LeadFormix tells you all about lead generation: step on the gas. We tell you how to do lead capture and lead nurturing in the fast lane.
LeadFormix tells you 6 things you do wrong with B2B lead generation. Do you pursue all leads, ignore new mediums and use the sales pitch? You’ve got it all wrong.
LeadFormix tells you all about lead generation: what do you measure. We give you basic as well as advanced parameters to measure.
It’s playoff time and LeadFormix’s Demand Diva talks basketball and what it has in common with B2B websites. In this edition of the Demand Diva Digest we give you tips and tactics that will ensure your website is ready to score.
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